In conversation with WorkshopQ’s directors: Radhika Khaitan Mittal and Madhvi Khaitan
Dedicated to ‘upcycling’, WorkshopQ offers eco-friendly products. Made from scrap, the products stand for the directors’ vision: there is scope to upcycle; convert waste materials or useless products into new materials or products of better quality or a higher value; and reuse in every process and way.
|Radhika Khaitan Mittal and Madhvi Mittal|
The brain child of two sisters--Radhika Khaitan Mittal and Madhvi Mittal—WorkshopQ is ‘a movement and not just business’. Belonging to Jaipur, Rajasthan, Radhika has studied Finance, Accounts & Management from the University of Nottingham, UK. She went to FIDM, Los Angeles, USA, to learn visual marketing. Madhvi went to the University of Warwick, UK to get a degree in Finance & Accounting and thereafter went with her sister to FIDM, Los Angeles, USA, for visual marketing.
An email conversation with the duo:
How did the journey begin?
We started WorkshopQ in 2010 and there has not been any looking back since. We wanted to re-introduce eco-friendly friendly products into the Indian market by showing to people that green design is a lot of fun to work with. The sheer lack of knowledge and perception of green products also motivated us to start WorkshopQ.
What is the design principle?
The foundation of WorkshopQ’s design principle is based on Upcycling: a design-driven green movement that converts waste/unused materials into products of higher value that look as chic and new as products you would get at a branded store. Using colour to fuse modernism and sustainability into local crafts is where we want to build our design principles on.
Households, factories, kabadiwalas etc.
What is the technology needed for this?
Only a creative mind and the right knowledge about making sure the products are well-treated and are safe to use.
What kind of investment is needed to begin this kind of work?
Nominal investment is what is needed for something like this.
How much employment does this work generate?
Since most of our processes are handmade, we end up generating a good chunk of employment.
What is the USP of recycled products, in terms of shelf life and quality?
The main USP of our products is that they do not look like made from scrap at all. They look and feel brand new! In terms of shelf life and quality they are as good as any shiny, new product made in a factory not using sustainable technology.
Which products do you feel have the best value?
Definitely the record clocks, key frames and the steel mirror. They all add an instant charm into your home and are priced very reasonably for the product that they are.
What are your future plans?Our own chain of stores across the country and a wide export base!